Surface
A card, stand, menu, sign, uniform, display, package, or customer-facing object.
03 / Active commercial lane
Action Surface
Physical-digital systems under Schliff Group.
Action Surface turns real-world touchpoints into digital actions through NFC cards, QR systems, review stands, tap-to-menu tools, loyalty cards, signage support, uniforms, and customer activation products.
Priority03
StatusActive Commercial Lane
RolePhysical-Digital Systems
ParentSchliff Group
EnquiriesOpen for conversation
FocusPhysical-to-digital routing
Position inside the group
A surface becomes useful when it creates an action.
Cards, stands, menus, signs, uniforms, packaging, displays, and printed materials already sit inside customer journeys. Action Surface gives those touchpoints a deliberate digital destination.
Core direction
Four layers make the pathway work.
The lane is deliberately framed around a clear set of functions rather than a broad promise to do everything.
Trigger
An NFC tap, QR scan, short URL, printed call to action, or clear visual prompt.
Destination
A website, review link, menu, contact card, booking request, loyalty pathway, or portal.
Outcome
A review, lead, saved contact, booking request, menu view, enquiry, follow-up, or customer return.
The operating problem
Physical materials should do more than occupy space.
A touchpoint without a clear trigger and destination creates friction. The work is not simply printing a QR code or embedding an NFC chip; it is designing the complete customer action pathway.
Connected commercial lanes
Aurenhold builds the destination.
Action Surface activates the touchpoint.
The lanes can work together, but they remain separate because the digital environment and the physical trigger require different systems, decisions, and delivery.
Role inside Schliff Group
A defined lane in the wider structure.
Action Surface activates the physical touchpoint. Aurenhold Studio can build the destination behind it. They remain separate commercial lanes because each solves a different part of the customer journey.
SG
Correct pathway / Clear signal
Start a Action Surface conversation.
Tell us what the opportunity is, where it belongs, and what a useful next step would look like. The message will be routed through the right Schliff Group lane.